It is located in the area between the Central Station and the Repubblica stop, in the heart of one of the most important arteries of the Lombard capital thanks to the presence of offices, flourishing commercial activities and historical skyscrapers of Milan (Torre Breda and Grattacielo Pirelli).

Not far away are the Torre Galfa, designed by architect Melchiorre Bega, the Gandolfi City Hall Skyscraper and more recent buildings such as the new Palazzo Lombardia.

The hotel was born as "Motel Agip", a concept created in the 1950s by Enrico Mattei.

In 1992 it became part of the "Forte Agip" chain and in the following years it hosted some international and local brands including Holiday Inn and SHG Hotel.